Blog Archives

When Value Added Does Not Add Value

The concept starts as an organization who wishes to increase value to their customers.  Not so bad.  But what happens when this goes horribly wrong?  Suddenly it becomes blatantly obvious that you really don’t know your customers very well.  And

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Posted in Thought Leadership, Uncategorized

New Media Retention Marketing

In today’s recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and sliding down the long tail by finding exactly what they

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Posted in Marketing, Uncategorized

New Media Marketing Mentality

If the people who you market to had the option, would they choose to see your ad or ignore you all together?  Think about this the next time you send a mass email or put together a direct piece.  Seriously,

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Posted in Marketing, Uncategorized