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New Media Retention Marketing

In today’s recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and sliding down the long tail by finding exactly what they

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New Media Marketing Mentality

If the people who you market to had the option, would they choose to see your ad or ignore you all together?  Think about this the next time you send a mass email or put together a direct piece.  Seriously,

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Posted in Marketing, Uncategorized