Blog Archives

The Top 10 Technologies that Will Change Healthcare Marketing & Why You Should Know About Them

As the technology and industry leaders my responsibilities are to Technology and the pursuit of what’s next for us, our industry, our clients, and their customers by identifying technology trends and influencing behavior.  Although my core business is focused on

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Posted in Healthcare, Marketing, Mobile & LBS

Why I Hate Responsive Design

Advocates of responsive design would have you believe there are a ton of benefits to their silver bullet strategy for web development.  But not unlike snake oil salesmen or snipe hunters there is a reality behind the miracle cure as

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Posted in Marketing, Technology

The New New Social Business

I read an interesting ebook the other day.  It wasn’t so much that the content was interesting, although it was, but how I came to have it was more interesting.  The cost of the book, what they charged me to

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Posted in Marketing

Keeping Up With The [Technical-Marketing] Joneses

In 1913 the term “keeping up with the Joneses” first entered pop-culture as an idiom for social caste. For the next 100 years neighbors spent their time peering over fences and through windows as people attempted to define themselves by

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Posted in Marketing

Technology as a Creative Discipline

A few years back, while working on the “before & after” gallery for Chrysaliz Design, I got to thinking about the artistry that went into decorating the homes in the photographs.  This idea stuck in my brain such that I

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Posted in Marketing, Technology, Thought Leadership

The Value Of An Ad Not Seen

What is the value of an ad not seen?  Worse yet, what is the value of an ad seen but not acted upon?  For years we as marketers have worked hard to turn the Internet into a place where ads

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Posted in Marketing, Thought Leadership, Uncategorized

Tappers vs. Listeners: Who’s Who?

Made to Stick , a book by Chip and Dan Heath, brings about concept of tappers and listeners with respect to marketing.  They contend marketers have too much information to adequately convey their message to prospective customers — it’s like

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Posted in Marketing, Thought Leadership, Uncategorized

New Media Marketing: The Hi-Tech Way to be Low-Tech

The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use twitter, facebook, email, linkedIn, blogs, direct mail, and several other

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Posted in Marketing, Thought Leadership, Uncategorized

Marketing In A Reputation Based Economy

Cred , short for street credit , slang for your reputation .  Defined as:  commanding a level of respect due to experience in or knowledge of issues affecting those environments.  Cred is traditionally associated with young, trendy people in urban

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Posted in Marketing, Uncategorized

The Right Way to Market New Media

New media marketing is about being the best.  Offer the best information.  Have the best value for your customer.  When you’re the best, people will follow you.  When you’re not, people will follow the best.  The good news is, there’s

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Posted in Marketing, Thought Leadership, Uncategorized