Blog Archives

Social Loyalty

Today’s customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and¬†acquiring a reluctant new one.¬† Traditional loyalty problems are a good start, but

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New Media Marketing: The Hi-Tech Way to be Low-Tech

The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use twitter, facebook, email, linkedIn, blogs, direct mail, and several other

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Posted in Marketing, Thought Leadership, Uncategorized