marketing 2.0

no image

When Value Added Does Not Add Value

August 17, 2009 | 1 Comments

The concept starts as an organization who wishes to increase value to their customers.  Not so bad.  But what happens when this goes horribly wrong?  Suddenly it becomes blatantly obvious that you really don’t know...

Read More →
no image

I Want To Be An Intern

August 3, 2009 | 0 Comments

I want to be an intern.  Sounds crazy, right?  Interns get all bunk jobs others don’t want, right?  They got the radio jobs when radio was the new media no one believed in.  They got...

Read More →

The whole idea behind new media and social networking is to form deeper relationships with customers which can be cultivated into a strong bond and, hopefully, brand loyalty. We use twitter, facebook, email, linkedIn, blogs,...

Read More →
no image

The Right Way to Market New Media

June 19, 2009 | 0 Comments

New media marketing is about being the best.  Offer the best information.  Have the best value for your customer.  When you’re the best, people will follow you.  When you’re not, people will follow the best. ...

Read More →
no image

The Flip Side of New Media

June 12, 2009 | 0 Comments

In discussing new media marketing most of the questions I get widdle down to "how do I get my message out?"  This is a very Marketing 1.0 perspective on Marketing 2.0.  We’re not going to...

Read More →
no image

The Best Day to Send an Email

June 8, 2009 | 0 Comments

Browsing the message boards the other day I saw someone posted the question: "what’s the best day to send an email campaign?".  Immediately, the fundamental flaw with this question jumped out at me, i.e. it...

Read More →

There are a lot of good marketers out there.  They are good because they consistently deliver good ROI by building good campaigns that deliver good results.  Marketing 2.0 isn’t about being good.  It’s about being...

Read More →
no image

The Value of New Media Marketing

May 27, 2009 | 0 Comments

The initial appeal of online marketing was in the long tail .  With the marginal cost of the next 100,000 being extremely low, why wouldn’t you?  New media marketing is different.  New media isn’t about...

Read More →
no image

New Media Retention Marketing

May 24, 2009 | 0 Comments

In today’s recession-based economy organizations are making a drastic change away from mass (acquisition) marketing toward retention marketing.  On the consumer side, potential prospects are reeling in their spending and sliding down the long tail...

Read More →
no image

New Media Brand Loyalty

May 21, 2009 | 0 Comments

Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over price despite nearly 75% being...

Read More →