Blog Archives

Grandpa Still Takes His Phone Out Of His Pocket

Just last week Google broke the news that Glass is moving out of Google[x] and into a standalone company within Google.  Of course the first thing I heard from the jolly masses was, “did you hear glass is dead?”  Of

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Posted in Healthcare, Marketing, Technology, Thought Leadership

Healthcare Marketing: a Digital Perspective

The world has changed. According to Jennifer Erwitt, in her book The Human Face of Big Data, “…in the first day of a baby’s life today, the world creates 70 times the data contained in the entire Library of Congress.” 

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Posted in Healthcare, Marketing, Technology, Thought Leadership

Mobile SEO

In June 2013 Google rolled out mobile SEO standards in an effort to improve mobile web experiences and search results.  Here are some quick take-aways that can not only improve your customers’ experiences, but both make and save you money

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Posted in Marketing, Mobile & LBS, Technology

Great Article from the Integrated Marketing Summit

This was actually a surprisingly good article from Integrated Marketing Summit despite its title, 3 Tactics, 2 Strategies and 1 Crotchety Contrarian from Integrated Marketing Summit. http://technorati.com/technology/article/3-tactics-2-strategies-and-1/ The quick overview is: Big Branding is decreasing and “no brand preference” is

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Posted in Articles, Marketing

Global Awards

So we were at The Global Awards for excellence in healthcare advertising last night and in my 2am blogging stooper I’ve had a thought. The first two things that came to mind, front and center, at the Globals were video

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Posted in Marketing

Can Marketing Be Too Successful?

We talk a lot about customer delight and how to turn irate customers into loyal ones, but how often to we prepare ourselves for the opposite?  What happens when we come up with that great idea but just can’t support

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Posted in Marketing, Technology, Thought Leadership, Uncategorized

Marketing In A Reputation Based Economy

Cred , short for street credit , slang for your reputation .  Defined as:  commanding a level of respect due to experience in or knowledge of issues affecting those environments.  Cred is traditionally associated with young, trendy people in urban

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Posted in Marketing, Uncategorized

Why Your New Media Campaign Failed

Passion & Greed.  That’s it.  Those two words account for so much failure in new media, I can’t even begin to tell you.  But I can tell you why, and you can fix it.

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Posted in Marketing, Thought Leadership, Uncategorized

Book Review: Made To Stick

Chip Heath & Dan Heath. (2007). Made to Stick. Random House. This book is a great source of inspiration for marketing professionals and anyone else who needs their message to stick. In their organized approach to sticky communication, the brothers

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Posted in Research, Uncategorized