Blog Archives

Marketing 2.0: Good Marketing to Great Marketing

There are a lot of good marketers out there.  They are good because they consistently deliver good ROI by building good campaigns that deliver good results.  Marketing 2.0 isn’t about being good.  It’s about being great.  Good, as defined by

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Posted in Marketing, Uncategorized

Book Review: Good to Great

Jim Collins. (2001). Good to Great . HarperBusiness Jim Collins and his team did a great job of breaking down both business and leaders into factors that helped make them successful.  Though Collins markets it as a business book I

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Posted in Research, Uncategorized