Blog Archives

Healthcare Marketing: a Digital Perspective

The world has changed. According to Jennifer Erwitt, in her book The Human Face of Big Data, “…in the first day of a baby’s life today, the world creates 70 times the data contained in the entire Library of Congress.” 

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Posted in Healthcare, Marketing, Technology, Thought Leadership

The Top 10 Technologies that Will Change Healthcare Marketing & Why You Should Know About Them

As the technology and industry leaders my responsibilities are to Technology and the pursuit of what’s next for us, our industry, our clients, and their customers by identifying technology trends and influencing behavior.  Although my core business is focused on

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Posted in Healthcare, Marketing, Mobile & LBS

Global Awards

So we were at The Global Awards for excellence in healthcare advertising last night and in my 2am blogging stooper I’ve had a thought. The first two things that came to mind, front and center, at the Globals were video

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Posted in Marketing

Debating Responsive Design in Healthcare @ SXSW

Responsive Design, the hot topic debate of the mobile community, rages on as the two sides collide in the name of delivering the best mobile experience in healthcare. Not since the browser wars has one topic dominated the web development

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Posted in Healthcare

Vote For Our SXSW Panel

What Does Your Health Data Say About You? You run with your Up, track your sleep with your FitBit, and track your calories with 40-30-30. Where does all of that data go? Who has access to it? How can you

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Posted in Marketing

EHR: A Cautionary Tale

EHR is such a funny thing for me. I can obviously see the power in the data, but after speaking to my son’s doctor a few times about it there is a darker side I’d like to caution us about.

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Posted in Healthcare