Blog Archives

Social Loyalty

Today’s customer is less likely to spend and more likely to be discerning when they do which has further widened the profitability gap between maintaining existing customers and acquiring a reluctant new one.  Traditional loyalty problems are a good start, but

Tagged with: , , ,
Posted in Marketing, Thought Leadership, Uncategorized

Can Marketing Be Too Successful?

We talk a lot about customer delight and how to turn irate customers into loyal ones, but how often to we prepare ourselves for the opposite?  What happens when we come up with that great idea but just can’t support

Tagged with: , , , , ,
Posted in Marketing, Technology, Thought Leadership, Uncategorized

New Media Brand Loyalty

Recently Euro RSCG Worldwide released an article in PRWeek which found that last year there was a 25% increase in the number of consumers who buy based on quality over price despite nearly 75% being anxious about the economy.  Further,

Tagged with: , , , , , ,
Posted in Marketing, Thought Leadership, Uncategorized