Blog Archives

Keeping Up With The [Technical-Marketing] Joneses

In 1913 the term “keeping up with the Joneses” first entered pop-culture as an idiom for social caste. For the next 100 years neighbors spent their time peering over fences and through windows as people attempted to define themselves by

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Posted in Marketing

You Know Me Too Well….

I had an interesting experience this morning.  Every morning on my way into the office I stop for breakfast but recently I’ve found a new bagel shop — I’ve been going there for about two weeks.  Most days I order

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Posted in Marketing

The Value Of An Ad Not Seen

What is the value of an ad not seen?  Worse yet, what is the value of an ad seen but not acted upon?  For years we as marketers have worked hard to turn the Internet into a place where ads

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Posted in Marketing, Thought Leadership, Uncategorized