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Matthew Balogh, MBA
matt.balogh@gmail.com
PROFESSIONAL PROFILE

Marketing MBA, innovation lead, global executive, software engineer, speaker, and blogger who delivers cutting-edge, contextual digital experiences across mobile, social, wearable, location-based, gameification and other new and emerging technologies. I bridge the gap between marketing creativity and technological effectiveness.

“The Digital Team” no longer exists in a silo. To create, design, or strategize in today’s digital world you cannot simply read about other peoples’ experiences, you need to experience it for yourself. From an engineering background, to 3D printing, motion cameras, gamification, social, arduino, virtual reality, and now Google Glass, my goal is to experience first, and leverage those experiences to innovate and evolve marketing experiences.

RECENT PROFESSIONAL HISTORY
Chief Technology Officer, Ogilvy CommonHealth Worldwide
April 2014 – Present

As digital has permeated throughout all aspects of marketing, healthcare communications, and life in general, and with new technologies consistently bringing forth new opportunities and barriers, my role is to communicate the nuances and complexities in effectively leveraging innovative digital solutions within a global organization and to provide leadership and oversight as marketing strategies become realities.

Additional responsibilities include:

  • Create cutting-edge multi-channel digital experiences through a global network of Innovation Labs
  • Assess digital trends strategic future and evaluate the impact on our organization and clients
  • Evaluates build vs. buy vs. partner and lead internal build capabilities, partnerships, and certifications

SVP, Director of Technology, Ogilvy CommonHealth Worldwide
March 2011 – Present

In today’s competitive marketplace organizations need to intimately know, understand, and deliver real contextual value to customers on their terms in an increasingly mobile and social world. To do that, marketers must know, understand, and experience the complex technologies that make it possible. I make that happen.

Additional responsibilities include:

  • Published thought leader and speaker on the future of digital healthcare and marketing
  • Created Digital Strategy and User Experience specialties, and founded the Digital Innovation Lab
  • Partnered with global OCH offices and mobile@ogilvy, social@ogilvy, commerce@ogilvy, and Ogilvy One
Successful projects include:

  • Redefined the digital strategy and user experience rolls and incorporated into a new agency process
  • Established global inter-agency partnerships to utilize multiple global resources and knowledge shares
  • Launched the first iPad detail within J&J’s proprietary environment and assisted with the debugging and refining of the environment itself laying the foundation for digital detailing standards
  • Launched global enterprise asset management portal for J&J which standardized brand communications generating significant savings in global asset development and deployment
  • Became the preferred agency for all GSK US Pharma SKURA-based digital detail implementations on iPad
  • Launched the first in-field Microsoft Kinect based convention application for Medtronic
  • Created a Virtual Care Coach application and CRM campaign through Suboxone’s Here to Help program
  • Lead and launched multiple education based gaming applications for BMS, J&J, and Medtronic
  • Utilized social in pharmaceuticals for awareness and informational PR campaigns with J&J and BMS
  • Launched an HCP focused patient communication tool dubbed Leaflet Builder for GSK
  • Pioneered an internal digital communication project “wall” which was the centerpiece of Ogilvy CommonHealth’s Global Digital Summit

VP, Director of Technology, MRM Worldwide
Sept 2010 – March 2011

As the VP, Director of Technology for MRM Worldwide my core responsibility was to support, organize, and grow the digital wing of the organization by overhauling agency process, facilitating interoffice collaboration, cultivating relationships, and growing a strong core technical team.

Additional responsibilities include:

  • Audit and refine internal processes to facilitate interoffice cohesion, gain efficiencies and retain talent
  • Identified and evaluated new technologies, vendors, and partnerships based in user experience insights
  • Provided leadership and oversight of all development
Successful projects include:

  • Overseeing the marketing technology backbone and CRM wing of ETS for TOEFL, GRE, TOEIC, and Praxis through brand-based marketing websites, customized logic-based email and SMS campaigns, social sites, and international rich media
  • Overhauling the new infrastructure and executing campaigns for Applebees.com including Veteran’s Day resulting in over 1 million meals served, 25k facebook likes (+10%), 1k twitter followers (+30%), a 215% increase in site visits and nearly 11k messages of thanks on the blog
  • Rearchitected an advanced online search tool for Century21
  • Developed mobile pharmaceutical iPhone application zAssistant and facebook page for Sunovion’s Lunesta
  • Developing online marketing applications for pharmaceutical client BMS including myCMLcare.com, unbranded CML treatment companion, Faces of Orencia patient ambassador web overlay and RALivng.com and RealRALiving.com site refreshes
  • Architected pharmaceutical security model for application development of both anonymous and non-anonymous data enabling multi-device support
OTHER POSITIONS INCLUDE
Associate Director of Technology, MRM Worldwide
March 2010 – September 2010

As the Associate Director of Technology for a 35-person department and Senior Technical Lead in one of the top five digital agencies in the world, my role was to organize and structure new digital processes, and lead the software engineering teams as we rapidly took on business from one of the largest retailers in the world.

Additional responsibilities include:

  • Implemented organizational structure resulting in a more agile and robust core technical team and increased interdepartmental cohesion
  • Created and streamlined process resulting in decreased organizational risk and cost while increasing output, capabilities, and quality of work specifically in the eCRM domain
  • Identified and evaluated new technologies, vendors, and strategic partnerships
  • Resource management and scheduling
  • Lead the development of web and mobile based marketing applications and digital marketing initiatives

Successful projects include:

  • Overseeing the ongoing successful delivery of 10,000,000 emails weekly through third party email service provider (ESP) ExactTarget with CRM platform Epiphany integrated list generation
  • Increased profitability and relevancy while lowering risk, overhead, and lifecycle duration through email build automation and intelligent vendor integration utilizing Ektron, ExactTarget, ShopLocal, and Amazon’s S3 hosting for millions of personalized emails weekly
  • Re-launched The Home Deopt club site HomeDepotGardenClub.com in June 2010 utilizing Gigya Connect, Endeca, ShopLocal, Ip2Location, weather.com, and BrightCove web services increasing registration conversions by 25% and increasing referrals to HomeDepot.com
  • Integrated social sign-on to The Home Depot club site HomeImproverClub.com in July 2010 utilizing Gigya Connect and BrightCove resulting in a 15% registration conversion increase
  • Executed a HomeDepot.com home page take-over on Earth Day (their retail Christmas in the spring)
  • Implemented the JIRA system for task and bug tracking consolidating information into one space reducing confusion, overhead, and risk
  • Programmatically and procedurally streamlined the internal resourcing process across all departments

President & Co-Founder, Seraphim Internet Solutions, LLC
February 2002 – July 2012

As an MBA and professional software engineer I co-founded Seraphim to specialize in innovating Internet marketing applications larger organizations are not agile enough to take on. Working with a variety of clients gave me the opportunity to expand beyond corporate technology management into small business relationship management. Seraphim specialized in online presence, social media, and cloud technologies.

Successful projects include:

  • Combining the services of Flickr, Google Checkout, Yahoo! Business, Google Analytics, and WordPress into a comprehensive and professional web portal for TwoRoads Studio photography
  • Advising on the establishment of the online and new media presence of Daidone Fanelli Assocaiates, a member of the John Hancock financial network
  • Establishing the online presence and photo gallery for Chrysaliz Design, LLC
  • Promoting marketing and technical innovation through Seraphim’s Innovation Presentation™ series
  • Helping companies go green and save money by promoting cloud technologies and virtualization

Senior Software Engineer, Euro RSCG Discovery
September 2002 – March 2010

As a senior innovator, leader, mentor, and engineer I worked hard to grow the organization and exceed the business needs of our clients by championing innovation and new technology approaches to marketing and pulling the work through as Lead Engineer and Architect on multiple CRM suites.

Additional responsibilities include:

  • Promoted an overall cutting edge corporate portfolio through innovative RFP solutions
  • Championed innovation and new technology education through interactive presentations and mentoring
  • Stayed abreast of innovations in marketing technology through formal education, an extensive book collection, and regular participation within top industry social media forums

Successful projects include:

  • Managed Discovery’s Marketing Communication System (MCS) Relationship Marketing Suite (RMS) which extends the demand generation and direct marketing services into segment management and more granular individual prospect profile management
  • Architected and lead the development team who built IBM’s Social Media Aggregator featured on site at IBM Impact 2010 and online at http://www-949.ibm.com/social/impact integrating twitter, blogs, flickr, youtube, and polldaddy
  • Managed interactive global product launch website for New Balance with parallel and integrated microsites and user accounts (Club NB) having CRM components and a CMS backend
  • Managed relationship management tools and reports for IBM DTC and B2B marketing on IBM VRM framework
  • Managed interactive Diageo websites for Guinness 1759 society and Baileys US marketing campaigns

Associate Development Manager, Simstar Internet Solutions
August 2001 – February 2002

As a team leader, resource manager, role model, and senior engineer in the fast-paced restructuring and rapid growth of a major pharmaceutical Internet solutions company my primary responsibilities included client communication, requirements analysis, lead engineer and architect, mentor, and technical project manager.

Successful projects include:

  • Successfully lead and launched initiatives for multi-national pharmaceutical clients: Wyeth-Ayerst, Novatis, Bristol-Meyers Squibb, Snofi~Synthelab, Biomatrix, American Home Products, Pharmacia, and Bayer
  • Conceptualized, designed, and built an internal custom time system saving an estimated $100k annually while streamlining the process and providing more accurate, real-time, budgeting, reporting, and error logging
  • Technical liaison for both our clients and internal administration regarding technical infrastructure

Site Supervisor, Rutgers University Computer Services
November 1995 – March 2000

Senior Site Manager for four computing facilities on two Rutgers campuses. Responsible for hiring, training and supervision of 85 student computer aids, four senior aids, and four assistant site managers, in addition to founding and managing the computer repair team for the Rutgers, New Brunswick student computer labs, and responsibilities for all aspects of the facilities.

Successful projects include:

  • Managed all aspects of facility and staff including resource allocation, reviews, and training
  • Established, trained, and managed the computer repair team for the Rutgers, New Brunswick Campus
  • Initiated a consistent orientation and training curriculum and designed a performance evaluation guide
  • Initiated and administered web development and technical classes for campus organizations
  • Innovated, designed and engineered a cross-campus, integrated, web based, tracking system which:
    • Tracks and records employee records resulting in a uniform inter-campus file system
    • Records supervisor work history and employee evaluations resulting in increased employee satisfaction
    • Tracks problems resulting in greater facility uptime and quicker service turnaround
RECENT SPEAKING & PUBLISHING

As a digital marketing leader specializing in innovation and user experiences I directly influence the causes, effects, and overall results of multi-channel marketing decisions and, as an MBA, I possess the knowledge and background to understand these decisions, analyze the results, and impart the resulting wisdom to others.

Recent speaking events include:

  • Beyond The Pill: The Promise of Connected Health, Intelligent Content Life Sciences & Healthcare

Popular articles include:

  • Connected Health Tools Improve Patient Outcomes (contributor), PharmaVOICE, March 2014
  • Regulating in the Connected Health World (contributor), PharmaVOICE, March 2014
  • Digital Trends Affecting US Health Care [infographic]
  • Constant Care, commerce@Ogilvy
  • SHOWCASE FEATURE: Marketing: Outcomes, Collaboration, and Digital Are Leading to A New Era In Marketing (contributor), PharmaVOICE, September 2013
  • Big Data: It’s Not The Volume It’s The Value, PharmaVOICE, June 2013
HANDS-ON TECHNICAL EXPERIENCE

Maker: Makerbot Replicator 2x, Makerbot Replicator, Ultimaker 2, Makerware, Cura, Arduino
Mobile: xCode, Objective-C, Java, ADT, Google Glass, PhoneGap
Languages: php, Perl, Java, OO-JavaScript & json, ASP 3.0, Hibernate, xml, xsl, xpath, CSS, HTML, AJAX & Web 2.0
Operating Systems: Windows, Linux, Mac OS X, FreeBSD, Unix, iOS, Android
JavaScript Libraries: prototype, script.acalo.us, jQuery, dojo, rico, mootools
Databases: MySQL, DB2, Oracle, Microsoft SQL Server, Sybase
Services: Apache, CQ 5.5, Microsoft IIS, Tomcat, JBoss, WordPress, Drupal, Squid
Applications: Microsoft Project, Adobe Photoshop, (my)eclipse, Microsoft Office, UltraEdit, UEStudio
Technical Project Management: Applications of Web 2.0 to Marketing & Consumer Intimacy, SOA, Requirements analysis, SDLC, project estimation, budget management, client & resource management, team leadership, interviewing & hiring, Internet application architecture, General Server Management & Security, UI & Web Usability

EDUCATION & CERTIFICATIONS

MBA, Fairleigh Dickinson University, Silberman College of Business
Jan 2006 – Nov 2008

The Silberman College of Business is an AACSB International accredited College. Our entrepreneurship program has been nationally ranked Top 20 by The Princeton Review and Entrepreneur Magazine as well as honored in Princeton Review’s 2007 edition of Best Business Schools.

  • Masters of Business Administration (MBA) (3.93 gpa)
    • Concentrations in Marketing and Entrepreneurship
  • Beta Gamma Sigma International Honor Society

BS, Rutgers, The State University of New Jersey, Cook College
Sept 1995 – Jan 2000

  • Bachelor of Science, Computer Science
  • Minor, Environmental Business Economics

Google Glass Explorer Program
January 2014

  • Google Glass Explorer
  • iPhone and Android Developer

Enterprise JavaBeans and J2EE training certification, Hands On Technology Transfer, Inc (HOTT)
June 2006


Adobe CQ5.5 Training, part of the Adobe Online Marketing Suite
Jan 2013 – Feb 2013

  • Adobe CQ 5.5 Developer Training
  • Adobe CQ 5.5 Advanced Developer Training
ACTIVITIES

Nitrox and semi-closed circuit rebreather certified dive master in training scuba diver, Rutgers SCUBA club, guitarist, drummer, recording technician, paintball player, volleyball player, fresh and salt water fisherman, water and snow skier, tennis player, road cyclist. I also host, administer and develop my personal web site initiatives and local network.