Walgreens Launches Latest iBeacon Pilot


Some highlights from the article:

  • Mobile and online Walgreens customers spend 6x as much as those who only shop in-store.
  • 51 percent of their online customers were coming from mobile devices.
  • iBeacon technology is part of the company’s large goal plan to build easily “clippable” digital coupons that customers can redeem via a bar code on a smartphone.
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