Blog Archives

Grandpa Still Takes His Phone Out Of His Pocket

Just last week Google broke the news that Glass is moving out of Google[x] and into a standalone company within Google.  Of course the first thing I heard from the jolly masses was, “did you hear glass is dead?”  Of

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Posted in Healthcare, Marketing, Technology, Thought Leadership

Healthcare Marketing: a Digital Perspective

The world has changed. According to Jennifer Erwitt, in her book The Human Face of Big Data, “…in the first day of a baby’s life today, the world creates 70 times the data contained in the entire Library of Congress.” 

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Posted in Healthcare, Marketing, Technology, Thought Leadership

Mobile SEO

In June 2013 Google rolled out mobile SEO standards in an effort to improve mobile web experiences and search results.  Here are some quick take-aways that can not only improve your customers’ experiences, but both make and save you money

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Posted in Marketing, Mobile & LBS, Technology

Google Cloud Platform Gains HIPAA Agreement Support

Google Cloud Platform has added support for HIPAA-mandated Business Associates Agreements (BAAs), which will help health care organizations comply with the Health Insurance Portability and Accountability Act when using the Google Cloud Platform for their applications. The BAA support, which

Posted in Articles, Healthcare, Technology

My Week With Google Glass

Just over a week ago I got an offer I couldn’t refuse. A friend and colleague, Bill Evans, had been accepted into the explorer program and was offering me the chance to try out Google Glass for the weekend. Of

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Posted in Mobile & LBS, Technology, Thought Leadership

Why I Hate Responsive Design

Advocates of responsive design would have you believe there are a ton of benefits to their silver bullet strategy for web development.  But not unlike snake oil salesmen or snipe hunters there is a reality behind the miracle cure as

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Posted in Marketing, Technology

The Cat in the Hat & SEO

In the mid-1950’s Theodor Geisel was supplied a list of 348 words every six year old should know and was challenged by his friend to use them in a story for kids no more than 225 words long.  A few short

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Posted in Marketing, Technology

Technology Partners 4 Life

It’s a given that as computing power increases and size decreases technology is becoming both more prevalent and more mobile resulting in applications transitioning from something we use to something which integrates into our lives.  This fundamentally core change in

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Posted in Healthcare, Technology

The Role of Technical Leads in Technology-Driven Marketing

Traditionally the Technical Lead has been synonymous with lead programmer, senior software engineer, or senior application developer. They serve as both the primary contact and technical representative to the agency, as well as the lead architect and engineer on the

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Posted in Marketing, Technology

Technology as a Creative Discipline

A few years back, while working on the “before & after” gallery for Chrysaliz Design, I got to thinking about the artistry that went into decorating the homes in the photographs.  This idea stuck in my brain such that I

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Posted in Marketing, Technology, Thought Leadership